Starbucks Oatmeal: The Oatmeal Wars, Part III

I was walking through the airport one day a few weeks ago on my way to LA, saw that Oatmeal was now being offered by Starbucks. Having an idea of what good oatmeal should taste like, I wanted to try some but wasn’t particularly hungry. This week, with 14 inches of snow on the ground christmas day I decided to walk over to the local starbucks at 21st and overton and give the oatmeal a try. Blech! Its advertised with this picture of beautiful oatmeal and all these fluffy letters talking about ‘wholesome and nutritious’. Turns out, its just rolled oats with some hot water poured over them. nothing more than instant oats. For fruit: some really dry and hard raisin things, its clear that craisins are superior topping for oats. The brown sugar wasn’t awful, and a little packet of nuts (no, nuts do not go on oatmeal).

Avoid the Starbucks oatmeal. For the price of it, you can buy yourself a box of quaker oats, ask for some hot water, and be just as well off.

What they COULD have done, to actually do something truly customer oriented, would have been to have real oatmeal cooked up in each store in the morning, served fresh with craisins and some organic brown sugar. Charge 3.25 and everyone would be happy. When you attempt to cheat customers with solutions that only go half way you can tweak your balance sheet in the short term but in the long term you create negative value. Starbucks no longer has any brand trust with me. I can’t trust their baristas to have any pride in their work and I can’t trust their food to have any authenticity to the ‘premier experience’ they are trying to create.

unsnobbycoffee.com by McDonalds ?!?

Mcdonald's launches unsnobbycoffee.com and a whole list of cafe's in Washington! Taking on Starbucks in their home turf. Free coupon as well as mini-games on the website.

My experience at McCafe's in Europe, Australia, and New Zealand has been very positive.